In social relations, Self esteem is mantained through:

1. Social reflection
2. Social comparison

Abraham Tesser's: Self evaluation maintenance model. This theory explains why we draw closer to or away from successful people we have relationship with due to our desire to maintain self esteem.

- self esteem increases when u engage in social reflection
- " " decrease when u engage in social comparison

Emotional bond determines the stronger the self esteem effect.

Determinants of whether one engage in social reflection or comparison:
1. relevant of event to self concept
2. Certainty abt abilities in the certain domain

Reduce self esteem threat:

1. exaggerate the ability of victor
2. downward comparison
3. emotional distancing
4. disidentification with task

What is the diff between "I" and "me"?